Parah | Lingerie Boutique Parah – Lingerie Boutique

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Originally founded in 1950 in a small town in Northern Italy, today Parah is one of the world’s leading underwear producers. The brand’s exquisite collections are a culmination of over sixty years of European craftsmanship and true dedication to glamour. Parah Noir, a diffusion of the Parah brand and their most luxurious collection of lingerie, is made locally in Italy and always showcases Europe’s finest fabrics. Parah Noir beautifully pairs couture and practicality together to produce lingerie that is immensely seductive but also very wearable.

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